OFF-WHITE

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 OFF-WHITE





Off-White is an Italian fashion brand founded by American multidisciplinary designer Virgil Abloh in Milan in 2013.[2][3] In September 2024, LVMH sold it to brand management company Bluestar Alliance,[4][5] which owns Scotch & Soda, Hurley, bebe, and Catherine Malandrino.

HISTORY:
The company was first founded as "PYREX VISION" by Virgil Abloh in Milan, Italy in 2012.[3] Abloh then rebranded the company as Off-White in 2013, which he described as "the grey area between black and white as the color off-white" to the fashion world.[7] It has shown collections at Paris Fashion Week shows, and is sold in boutiques in Hong Kong, Tokyo, Milan, London, and New York City. 


In August 2019, the British e-commerce company Farfetch, purchased Off-White's parent organization New Guards Group for US$675 million.[8] In July 2021, LVMH announced it would be taking a 60% stake in Off-White, with Farfetch retaining the remaining 40%.[9][10][11] However, Abloh owned the trademark for Off-White.[12][13] Ib Kamara was appointed Art & Image Director for Off-White on April 30, 2022.[14] In 2024, LVMH sold Off-White to Bluestar Alliance 


Collaborations:
Off-White has collaborated with brands such as, Nike, Levi, Rimowa, Jimmy Choo, IKEA, Moncler, Browns, Warby Parker, SSENSE, Sunglass Hut, Champion, Evian, Converse, Dr. Martens, Barneys New York, Umbro, Timberland, Byredo, Le Bon Marché, Chrome Hearts, and A.C. Milan. They have also collaborated musicians and designers such as Takashi Murakami, Heron Preston, ASAP Rocky, Boys Noize, Asspizza, and Kerwin Frost.


What is the Off-White brand about? 

Virgil Abloh founded Off-White™ in 2013 as a multi-platform creative endeavor, a space for his continuous experimentation. The main medium being fashion yet he combined ideas of streetwear, luxury, art, music, and architecture.


 Is Off-White considered a luxury brand?

 Fagnani said that while Abloh joining Louis Vuitton was good for them, it hadn't been good for OffWhite and put the brand out of touch with its customer base. “Off-White was never a luxury brand and that's consistent with the Virgil era. It's about cultural value over luxury craft."





What makes Off-White unique?

Obviously the zebra pattern, specifically known as diagonals spray, and the moniker 'WHITE' are synonymous to the brand. Nonetheless, speaking of signature items, the 200-meter long yellow and black Industrial Buckle Belt is utterly edgy and iconic as well.


How popular is Off-White? 

In total, 16% of U.S. luxury fashion users say they like Off-White. However, in actuality, among the 47% of U.S. respondents who know Off-White, 34% of people like the brand.




Click here to know more:
https://www.businessoffashion.com/articles/fashion-week/off-white-new-york-fashion-week-ib-kamara/#:~:text=In%20recent%20years%2C%20the%20death,outline%20his%20'reset'%20strategy

https://en.wikipedia.org/wiki/Off-White_(company)




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