OFF-WHITE

OFF-WHITE Off-White is an Italian fashion brand founded by American multidisciplinary designer Virgil Abloh in Milan in 2013.[2][3] In September 2024, LVMH sold it to brand management company Bluestar Alliance,[4][5] which owns Scotch & Soda, Hurley, bebe, and Catherine Malandrino. HISTORY: The company was first founded as "PYREX VISION" by Virgil Abloh in Milan, Italy in 2012.[3] Abloh then rebranded the company as Off-White in 2013, which he described as "the grey area between black and white as the color off-white" to the fashion world.[7] It has shown collections at Paris Fashion Week shows, and is sold in boutiques in Hong Kong, Tokyo, Milan, London, and New York City. In August 2019, the British e-commerce company Farfetch, purchased Off-White's parent organization New Guards Group for US$675 million.[8] In July 2021, LVMH announced it would be taking a 60% stake in Off-White, with Farfetch retaining the remaining 40%.[9][10][11] However, Abloh o...