DIOR

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 DIOR




Christian Dior SE (French: [kʁistjɑ̃ djɔʁ]), commonly known as Dior, is a French multinational luxury goods company that is controlled and chaired by French businessman Bernard Arnault, who also heads LVMH.[4] As of December 2023, Dior controlled around 42% of the shares and 57% of the voting rights of LVMH.[8] In addition, the Arnault family held a further 7% of the shares and 8% of the voting rights of LVMH as of that date.


The original fashion house was founded by French designer Christian Dior in 1946 to make haute couture items. Clothing is now produced by Christian Dior Couture, which is a subsidiary of LVMH, whereas Christian Dior SE is a holding company that controls LVMH.[8] Bernard Arnault's daughter, Delphine Arnault, has been the CEO of Christian Dior Couture since February 2023.[9] Bernard Arnault's eldest son, Antoine Arnault, is the CEO of Christian Dior SE.

Available references contradict themselves whether Christian Dior Parfums was established in 1947 or 1948. The Dior company lists the founding of Christian Dior Parfums as 1947, with the launch of its first perfume, Miss Dior.[10] Dior revolutionized the perfume industry with the launch of the highly popular Miss Dior parfum, which was named after Catherine Dior (Christian Dior's sister).



Christian Dior Ltd owned 25%, manager of Coty perfumes held 35%, and Boussac owned 40% of the perfume business, headed by Serge Heftler Louiche.[10] Pierre Cardin was made head of the Dior workshop from 1947 until 1950. In 1948, a Christian Dior Parfums branch in New York City was established—this could be the cause of the establishment-date issue.[10] The modern Dior company also notes that "a luxury ready-to-wear house is established in New York at the corner of 5th Avenue and 57th Street, the first of its kind," in 1948.[10] In 1949, the Diorama perfume was released[10] and by 1949, the New Look line alone made a profit of FFr 12.7 million.


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